A 25-year veteran of marketing and operations largely in senior living, Claessens most recently served as marketing director and community relations officer for Horizon House, a not-for-profit Life Plan Community in Seattle.
Claessens will oversee day-to-day marketing, public relations and sales programming at Emerald Heights.
“We are excited to have a talented senior living marketing expert join our team,” said Lisa Hardy, president & CEO at Emerald Communities. “Claessens is very knowledgeable in senior lifestyles and will be an asset to our team.”
Claessens has been a presenter at LeadingAge National Conferences as well as served on the LeadingAgeWashington Marketing Forum.
A Life Plan Community featuring resort-like amenities and onsite health care services for senior living, Emerald Heights continues to be a popular choice for active older adults. Since the community’s opening in 1992, Emerald Heights has provided a distinctly different approach to retirement living and provided a new lifestyle for thousands of seniors.